NOW YOU LEAD Academy

Helping young high performers become legendary leaders.

Leaders aren’t born. They’re made, one step at a time. Start where you are. We’ll show you what comes next.

Explore the Journey

It has always been young leaders who bring new ideas into the world.
Now it’s your turn.

Let’s make sure you have everything you need to succeed. The training, the tools, the community.

Felix RichterFounder, NOW YOU LEAD Academy

Felix Richter, founder of NOW YOU LEAD Academy
8 Secret Lessons to become a legendary leader, a free video training series Free live Q&A with Felix Richter, every other week, inside the community on Skool

Chapter 1 of 4The High Performer Who Wants to Lead

You’re ready. The position just isn’t yours yet.

What you need to focus on: building an authentic leadership presence before the title arrives. Show up as the leader before anyone asks. Soon the promotion will be asking for you.

Where to start: the NOW YOU LEAD community on Skool.

Free for every member

  • The 8 Secret Lessons video series
  • A live Q&A with me every other week

Ready to go deeper

  • The 30-Day Challenge to see yourself as a leader
A Fast Fix box from the book: Three Conversations That Will Change Everything. Alright. You've seen the problem. Now what? I'm going to give you three things to say to every single person on your team, once per day, until speaking up feels as natural as breathing. A blackboard sketch from the book: Thinking and speaking are two completely different things The book 7 Deadly Sins Young Leaders Make by Felix Richter, next to the audiobook on a phone and headphones

Chapter 2 of 4The New Leader in Survival Mode

You got the title, but nobody showed you how.

What you need to focus on: getting the basics right. Your first one or two years decide a lot. Catch the hidden mistakes before they cap your career, cost you the title, or worse, make you hate leadership before you ever get good at it.

Where to start: my book, “7 Deadly Sins Young Leaders Make”.

  • The seven blind spots that trip up new leaders
  • A Fast Fix at the end of every chapter you can start this week
  • Instant e‑book download, audiobook included
$9.95One-time
Hosted by Felix
LIVEEvery Saturday, live

Let’s G.Y.S.T. Together

Master self-leadership. Leading yourself first. Real-time coaching, your burning questions, other young leaders.

Hosted by Felix
LIVEEvery Thursday, live

Let’s build A.L.P. together

Build your Authentic Leadership Presence, the one skill that makes people want to follow you.

Hosted by Felix
LIVEEvery Tuesday, live

Let’s make the D.2.D. work

Master your daily leadership work. Use the Making Music Framework to turn daily chaos into a rhythm that works.

Chapter 3 of 4The Leader Who Goes Pro

Leadership is your thing now. You’re in it for the long game.

What you need to focus on: consistent work on yourself, every single week. Not everyone decides to go pro in leadership. Those who do train it like a craft, sharpen it with peers, and never stop growing.

Where to start: NOW YOU LEAD Premium on Skool.

  • Weekly live calls on G.Y.S.T., A.L.P. and D.2.D.
  • Bring your real problems and grow alongside peers
  • My full curriculum, on top
$249/monthor $1,999/year
NOW YOU LEAD Inner Circle, by invitation only

Chapter 4 of 4The Legendary Leader

You build organisations, not just teams.

What you need to focus on: growing other leaders. Your team becomes an organisation. You coach your people while you’re being coached yourself, and that changes everything. You grow side by side with leaders who create real impact.

Where it happens: the NOW YOU LEAD Inner Circle. By invitation only. There’s no application. Members are invited from within the Academy.

The G.Y.S.T. Score self-assessment on a desk
The G.Y.S.T. wheel: three inputs inside (personal development, emotional intelligence, aligned action) and five life areas around it (health, relationships, career, family, finances)

First StepG.Y.S.T. Score

Wherever you are on the journey, start right here.

What you need to focus on: your self-leadership. You can only lead others as well as you lead yourself. Stop guessing. Start knowing. Your score shows how strong that foundation is today, and what to build next.

Where to start: the free G.Y.S.T. Score.

  • Eight areas of self-leadership, scored instantly
  • Your strengths and your blind spots, in black and white
  • The chapter of the journey you’re in right now
FreeOnline assessment
Felix Richter

Hi, I'm Felix.

I never planned to become a leader.

16The school choir

At 16, someone asked me to run the choir at my school. I said yes — I had no idea what I was getting into. That was the day I stopped just making music and started leading people. I just didn't know it yet.

My first task: get thirty teenagers to stand still for a group photo. Afterwards, I went to the bathroom and threw up.

That's how it started.

RestaurantThey picked me

After school, I still hadn't figured out what to do with my life. Music school? Maybe. Not sure. So I took a job at a restaurant.

A few months in — same thing happened. The team needed a leader. They looked around. They picked me.

Now I was leading people who had been working longer than I had been alive. And I needed to figure it out.

1 → 2 → 3restaurants

One restaurant became two. Two became three.

24Leadership consultant

At 24, I became a leadership consultant for the first time. Why me? Because I had done something rare: I had built teams that wanted to stay — in an industry where nobody stays.

I walked in with no formal training. No certification. No playbook. Just years of real-world experience — and a list of mistakes long enough to fill a book.

Turns out — that's exactly what it takes to write one.

Here's what I know for certain:

I never applied for a single leadership position in my life. Every single one came to me.

Not because I was the loudest in the room. Not because I fought for it. But because I learned — the hard way — what it actually takes to make people want to follow you.

The G.Y.S.T. Score

Take The Free Assessment Today.

You can’t lead others until you lead yourself. But how well do you really do that? Eight areas, one honest score each. No guessing, just your report card for real life.

?PERSONALDEVELOPMENT?EMOTIONALINTELLIGENCE?ALIGNEDACTION?HEALTH?RELATIONSHIPS?CAREER?FAMILY?FINANCES